My Perspective / About

What
happens
in between.

Sarah Brunner with a camera on a boat
Sarah Brunner · Photographer
Sarah Brunner taking photographs
Behind the camera

If I had to describe myself in one sentence, I’d say I’m curious about life and usually have a camera in my hand.

I’m Sarah, a photographer (or, as I like to describe my job, a visual storyteller) based in Tyrol and Vienna. I’m interested in people, places and, above all, the stories within them. Images can preserve memories, evoke emotions and give permanence to a fleeting moment.

With architecture, I want to understand the idea behind a building: how light, material and space interact, and especially what the architects had in mind. A building has a soul too, and that is what I want to bring forward.

With people, it usually begins with a conversation and a little time to settle in. We experiment, I offer gentle prompts and guide where it feels useful. Often, something emerges naturally that could never have been planned in every detail. The best moments are when the camera is almost forgotten and someone can simply be themselves and present.

Concerts fascinate me because of the unique energy between musicians and audience. For a while, everyone speaks the same language. That is the feeling I want to capture.

At events, I’m interested in more than the obvious programme. The small encounters, a brief glance, a gesture or a moment at the edge often reflect how that day felt.

Documentary photography is essential to me because it makes visible the stories that need to be told and should not be overlooked. It takes time, attention and a willingness to look closely.

What happens in between.

With my images, I want to convey a feeling. A good photograph may awaken longing, trigger memories and make us pause for a moment.

Sarah Brunner behind the scenes – image 4
Sarah / Behind the scenes · 04
Sarah Brunner behind the scenes – image 5
Sarah / Behind the scenes · 05
Sarah Brunner behind the scenes – image 6
Sarah / Behind the scenes · 06

FAQ

Frequently Asked Questions

Looking for a photographer in Tyrol or Vienna?

Yes, that’s exactly where I’m at home — between the Alps and the city. I work throughout Tyrol, especially around Kufstein and Innsbruck, as well as in Vienna. I’m also available for projects across Austria and Europe.

What kind of photography do you offer?

I photograph people, architecture, concerts, events and brands. In short: visual stories. ;)

Do you also photograph people who don’t enjoy being in front of the camera?

Absolutely. Very few people arrive at a shoot saying, “I love cameras.” That’s exactly what makes it interesting. We start slowly, talk for a while and ease into the session together. My aim is for the camera to become almost secondary at some point.

Do you photograph architecture and interiors?

Yes. With architecture, I’m interested not only in how a building looks, but in why it was conceived that way. Light, material, space and the idea behind it are as much a part of the image as the façade itself.

Do you photograph concerts, events and documentary stories?

Yes. At concerts, I love the energy between stage and audience; at events, the small moments in between; and in documentary work, the stories that should not be overlooked and need to be recorded.

What does Creative Direction mean in your work?

That’s where I originally come from. Before photography moved increasingly to the centre of my work, I worked as a visual concept developer, planning and conceiving photo and video productions. That’s why I like to think a step further: visual language, moodboard, location, lighting, styling and, above all, the feeling the final images should convey.

Can you help with the visual concept, moodboard or location?

Of course — whether you want me to or not. ;) Seriously though, it’s a natural part of my process whenever it’s wanted. The first conversation usually reveals what is needed quite quickly. Sometimes the visual idea is already clear; sometimes there is only a feeling or a direction. Both are a good place to start.

Can I book you for larger or multi-day productions?

Yes. From a single shoot to a production lasting several days, many formats are possible — and very welcome.

What happens if the weather doesn’t cooperate?

If a shoot is planned outdoors, we first see what the weather gives us. In Tyrol, it likes to take over the Creative Direction now and then anyway. If conditions really don’t work, we reschedule.

What if a project isn’t the right fit?

Then I prefer to be honest. Fortunately, I know some wonderful colleagues whom I’m always happy to recommend when they are a better match.